Livio Bisterzo’s Green Park Brands Inc. launched its chickpea brand Hippeas in 2016. The launch came a year after Green Park Brands was established. Hippeas has been gaining popularity with Americans who are health conscious as the product is organic. Hippeas come in a variety of flavors including cheese & love, in herbs we trust, and far out fajita among other mouthwatering flavors. The company embraced a bold marketing strategy, and last year Hippeas generated over $2.5 million revenues in wholesale sales. According to Bisterzo, the product is poised for success this year.
Hippeas disrupted the salty snacks market attracting the attention of some investors. Early this year, Leonardo DiCaprio and a Chicago-based private equity firm invested an undisclosed amount in Green Park Brands’ flagship product. Bisterzo said that so far Hippeas had raised over $2.5 million including the money injected in by DiCaprio and the equity firm.
Investors are betting on Bisterzo’s business acumen to make a return from their investments. Bisterzo having started and run other two startups, Kyoku and Little Miracles, is best placed to lead Green Park Brands to success and consequently, Hippeas. Bisterzo has already begun exercising his marketing prowess by opening up new markets for Hippeas. Apart from the U.S, Hippeas are also a market in the UK; also, the company has an office in the UK. In the U.S, Hippeas customers can access their favorite chickpea snacks in Albertsons, Vons, and Starbucks. The product will be made available in more stores such as Kroger Co. and Target stores in due time.
Compelling research done by Norman Deschamps reveals an interesting trend that is likely to favor Hippeas. Deschamps, the owner of Canadian market research firm Rogue Thought Consulting, indicates that sales of snacks incorporating natural ingredients into their recipes are on an upward trajectory. In 2015, such snacks attracted $1.03 billion in sales; a year later, $1.1 billion. Interestingly, Deschamps notes that sale of snacks containing chickpeas grew by 153% in 2016.
Bisterzo is a business minded individual who has founded or co-founded many businesses. All of his businesses have achieved success with his former company, Kyoku, selling products in over 26 countries. He emigrated to the U.S last year, and he currently resides in Los Angeles.