Category Archives: Video Chat

Talk Fusion CEO Bob Reina and the Art of Branding

Talk Fusion Founder & CEO Bob Reina has become one of the bigger tech entrepreneurs on the internet today. His work as a video marketing and communication solutions consultant has helped to elevate Talk Fusion into one of the elite companies on the internet in terms of connecting customers and their corresponding companies. Due to his expertise we have seen Bob Reina become an active contributor on many platforms including the recently re-designed and re-branded Huffington Post. Reina’s beein contributing to the Huffington Post for the past two years and his latest work is particularly timely in the wake of HuffPost’s re-branding efforts.

 

The Huffington Post has been a news source mainstay for years now but the team behind the scenes decided that they needed a somewhat new direction to follow. The Huffington Post decided to re-name themselves the HuffPost in order to focus on their new goal: giving a voice to those that have been held back and left out of the entire public conversation. Reina, a marketer and entrepreneur by trade, can definitely understand the importance of giving a voice to those that have been shirked by the system. In fact his two most recent works can relate directly to the topic at hand.

 

Heading to the new HuffPost website you can find Reina’s most recent articles: “Promoting with Purpose: How to Understand Your Audience” as well as “How to Thrive in a Society of Quitters.” These articles are timely in that they accurately reflect what HuffPost is trying to do with their new branding efforts. The HuffPost is using his advice, even if it is just tacitly, in order to find their compass in a constantly evolving marketplace where the consumers are the readers and vice versa.

 

When asked about HuffPost’s re-branding decision Reina had some simple and powerful words ready, “I’m a firm believer int he art of innovation. A brand’s growth is never complete.” It is this mindset that has allowed Reina to find so much success in a world that is constantly evolving. Reina’s success with talk Fusion is testament enough to his expertise in the field.