Andy Wirth, who is the President and Chief Executive Officer of Squaw Valley Ski Holdings, has recently published an op-ed piece in the Auburn Journal regarding the future of Squaw Valley. Squaw Valley is in the North Tahoe area, which relies heavily on tourists to keep the economy going. However, tourism drops off around a certain point in the year.
Instead of seeing the usual slump during the year, Wirth and the community have come up with an idea to stay competitive and help the area survive economically. Their new goal is to keep Squaw Valley busy year round. This way, more tourists will be attracted to the area and create more jobs for those who live locally. The community supports the plan to expand what is offered at the Village at Squaw Valley, as long as the environmental impact is low. Wirth has proposed two year-round activities to boost the economy: Squaw Creek Interpretive Park and Mountain Adventure Camp. The Squaw Creek Interpretive Park will offer biking and hiking trails, as well as educational content. The Mountain Adventure Camp will offer athletic training facilities as well as adventurous recreational activities.
Andy Wirth is the President and CEO of Squaw Valley Ski Holdings, which includes both Squaw Valley and the Alpine Meadows Resorts located in Olympic Valley, California. Wirth joined Squaw Valley Ski Holdings in 2010 and has been at the helm ever since. Early this year, he was made Chairman of the Reno-Tahoe Airport Authority Board by the Board Trustees. In this position, he hopes to revamp the Reno-Tahoe Airport to bring in more tourists to the area.
In 2013, Andy Wirth experienced a life-changing event. While skydiving in Lodi, California, Wirth missed his drop point and landed in a vineyard. While landing, his right arm caught on a metal fence post and was nearly severed. He managed to stem the bleeding until help arrived. After many surgeries, Wirth was able to keep his right arm and has regained use of it.
Andy Wirth and Squaw Valley Ski Holdings can be seen in a 2013 episode of “Undercover Boss”.