Category Archives: Pet Food Companies

Reinventing Dog Food with the I Stand Behind Beneful Campaign

As reported at the PR Newswire, Purina has taken steps to launch a brand new national campaign showing proud dog owners who stand behind the Beneful brand. The new commercial focuses on accountability and the care that goes into every single bag of dog food produced. This latest campaign shows associates at Purina who are proud to say they work for a company and feed their own dogs with the products lovingly created each day for millions of dogs across America.

The new Beneful campaign builds on the long-standing tradition at Purina that values and standards take center stage in everything they provide for dogs. Employees who work closely with the production of the Beneful food share their stories about how this is the only food that they feed their pets. In order to provide your dog the absolute best tasting and nutritious meal, only high quality and wholesome ingredients go into each wet, dry, and dog snack baked in the Purina facilities.

Employees of the Purina company have long known that everything produced for the Beneful brand is safe, nutritious, and of the highest quality. Now they are taking that rallying cry to the public, ensuring dog owners across the country that this is the best choice for your dog if you are concerned about providing your pet the best quality ingredients that will allow they to live a long and healthy life. The employees at Purina make sure that customers know that at no point will the quality of the food or the safety of their pets be compromised.

The Beneful brand dog food is currently available in twenty delicious wet varieties, tasty high protein dry blends, and oven-baked dog treats made with love and care every day. Beneful brand is the only choice for employees of the company, and they are taking to the streets to show that love to the rest of the country.

For more on Beneful’s new campaign, check it out on