Technology is improving drastically when it comes to image recognition, according to an MIT Technology Review article. The new technique called deep learning is being used by the social network Pinterest and Shoes.com. Pinterest has become popular because of its strictly visual platform. The site is now experimenting with the technology to bring even more visual results to users. All users have to do is draw a box around an object and more results will be displayed resembling the object and in many cases displaying an exact match.
Shoes.com is doing something very similar by partnering with a new company, Sentient. Also using deep learning, the user selects a shoe similar to what they are looking for and more results will pop up until eventually it is narrowed down to exactly what the consumer is looking for. Where most computer technology is run by words, this new technology is run by images making it easier for consumers to communicate what they want.
Slyce is another company using image recognition to their advantage. Slyce partners with retailers world wide to offer image recognition technology to shape a consumers experience on the retailer’s website. The technology Slyce offers to their partners is three dimensional starting with bar codes and QR codes which are the easiest ways to distinguish an item. A consumer can snap an image of an item or sales flier and find an exact match of what they are looking for. And going one step further, a consumer can snap a photo of a product used in real life and find an exact or very similar matche on a retailer’s website.
Slyce recently released a new app, Scout, used to save consumers money. A user interacts with the app telling it exactly what they are looking for. The app will find the cheapest option for the item or coupon savings for the store an item is at. While scout can take written requests, snapping a picture of an item works even better allowing consumers to find a similar item or exact match at any store in the database for a better price. Image recognition technology is amping up how consumers shop and retailers do business.