Desiree Perez runs SC Enterprises. She has known Jay Z for 20 years and has produced the On the Run Tour: Beyonce and Jay Z. (2014). She has also produced Change: The Life Particle Effect tour in 2013. She is a good accountant and her title is Chief Operating Officer. Desiree and husband, Juan Perez run Roc Nation Sports, even as the N.Y. Daily News calls her “Babe Ruthless.” She’s a good negotiator of contracts. Desiree Perez is trying to make Tidal a better business in the music streaming industry by getting them new business. Perez owns her own business. She manages to get deals that are profitable for the artists.
She got more people to sign up for Tidal. She worked on Beyonce’s Formation stadium tour and got Rihanna a deal with Samsung. She is a member of the Hova Circle, which has an impact on the music industry. The problem Tidal faces is that they have debt. Desiree Perez is a tough negotiator who will not be easy pickings when it comes to helping big businesses succeed. Perez also manages Rihanna’s team besides Jay Z’s with her many years of experience. As a prominent figure in the entertainment industry, Desiree Perez feels good about her work. Besides musicians, Desiree Perez works on contracting baseball players under the name Roc Nation Sports Agency. In 2003, she helped Jay Z launch a sports bar. She has turned around her life from a drug bust in 1994 where she was an informant against traffickers in Puerto Rico and Columbia. Perez at Facebook.