Category Archives: Changing Consumers

Reinventing Dog Food with the I Stand Behind Beneful Campaign

As reported at the PR Newswire, Purina has taken steps to launch a brand new national campaign showing proud dog owners who stand behind the Beneful brand. The new commercial focuses on accountability and the care that goes into every single bag of dog food produced. This latest campaign shows associates at Purina who are proud to say they work for a company and feed their own dogs with the products lovingly created each day for millions of dogs across America.

The new Beneful campaign builds on the long-standing tradition at Purina that values and standards take center stage in everything they provide for dogs. Employees who work closely with the production of the Beneful food share their stories about how this is the only food that they feed their pets. In order to provide your dog the absolute best tasting and nutritious meal, only high quality and wholesome ingredients go into each wet, dry, and dog snack baked in the Purina facilities.

Employees of the Purina company have long known that everything produced for the Beneful brand is safe, nutritious, and of the highest quality. Now they are taking that rallying cry to the public, ensuring dog owners across the country that this is the best choice for your dog if you are concerned about providing your pet the best quality ingredients that will allow they to live a long and healthy life. The employees at Purina make sure that customers know that at no point will the quality of the food or the safety of their pets be compromised.

The Beneful brand dog food is currently available in twenty delicious wet varieties, tasty high protein dry blends, and oven-baked dog treats made with love and care every day. Beneful brand is the only choice for employees of the company, and they are taking to the streets to show that love to the rest of the country.

For more on Beneful’s new campaign, check it out on BizJournals.com

Bernardo Chua’s Impact On Organo Gold

Mr. Chua, well known as a genius of the network marketing industry, Bernardo Chua has directed all his efforts on coffee, tea, and other daily products to introduce to people around the world to Ganoderma.

He has played a big role in 2 successful companies in Gano excel and currently, Organo Gold. Starting in his home country of Philippines, Bernardo has played a vital role in raising Ganoderma to the competitive attractive North American market.

Bernardo Chua is ranked as one of the most successful business men in The Pacific Rim. As he has been pursuing his career, Mr. Bernardo’s business efforts have been awarded a number of times. He received the Dangal ng Bayan Awards for Industrial Business from the 22nd Annual People’s Choice and National Consumer Quality Awards in the year 2014. Mr. Bernardo was also recognized by the National Shoppers Choice as the best direct sales company in the food supplements section. Mr. Chua has been awarded 5 different times as the best “Direct Sales Company of the Year”. With his company being well established, Mr. Chua now focuses more on refining his business as much as possible.

Ganoderma, a mushroom known in ancient Chinese medicine as the “highest-ranked herb”, became Bernardo Chua’s new pet project. He works hand in hand with the best organic Ganoderma producers in the world; this partnership lets him to produce quality without a high price tag. Additionally, he also funds researchers from Ganoderma on their projects; this in turn brings favor to Organo Gold when new breakthroughs are discovered.

In 2008, Bernardo had a purpose to build a company that could take Ganoderma Lucidium products to a notch higher. After realizing the nature of success Ganoderma products had in the Asian markets, Mr. Bernardo wanted to show the West what they were missing. Currently he holds the position of a chief executive officer of Ganoderma. With as little as 5 years of direct sales, Organo Gold was reported as the 55th biggest direct sales company in the world.

Youtube caption: OrGano Gold Coffee CEO and Founder, Bernardo Chua, shares some wisdom at the OrGano Gold Convention. OrGano Gold has broken records and has some of the industry’s Top Income earners.

Now based in Canada, Organo Gold has more than a million distributors around the globe. Bernardo Chua and his companies continue to carefully focus on ways to take the lead ahead of the stiff competition in the market, and that has been a leading factor as to why the name has continued to grow. Organo Gold being based in Canada, a country known for its strict rules in production, gives customers peace of mind. Any fore thought risk is eliminated from the consumers mind after seeing it’s from Canada before distribution.

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Death Of The Taxi Medallion

Iconic in a major cities all across America, yellow cabs may soon become extinct.

There was a time in major cities that a career could be built by purchasing a taxi medallion and driving passengers across any city in America. James Dondero suggests that during this period in entrepreneurship, however, has adopted well to the demands of technology while most taxi drivers have not.

As reported in the USA Today, ridesharing businesses like Uber and Lyft are running taxi drivers out of business thanks in large part to their technological integration. And now cabbies are turning to state and local governments for help.

There are approximately 7,000 medallion taxis in the city of Chicago. In 2013, sales of medallions reached a median price of $357,000. But the first three months of 2015 saw a sharp decline of that price to $270,000. This is a trend mirrored in New York, Boston, and other large urban clusters, and drivers are insecure regarding their future as an industry.

In an effort to save their businesses, taxi drivers urge government inspection of rideshare services which they claim are not held to standards of cabbies. Uber drivers, for example, are allowed to use their personal vehicles, do not hold a chauffeurs license, can adjust fares at will, and are not inspected like medallion cars are.

While these claims put governments in a position of having to consider placing regulation on a start up business, shutting them down wouldn’t be an option. Uber alone is valued at $50 billion, representing a large market for their services that medallion taxis seem unable to match.