When most people hear of the term Fabletics, the name Kate Hudson crosses their mind. But do you ever wonder who the men behind the brilliant ideas are? Well, Don Ressler and Adam Goldenberg are the brains behind the very comfortable athleisure brand that initially started as a women’s gear brand, but with time it has evolved to serve even the men population. Today, Fabletiscs serves about 1.2 million subscribed customers.
Don and Adam have a series of the fabulous brand of businesses. They started JustFab as a small company based in El Segundo, California to sell shoes. With time, they brought in more clothing. Today, the company is celebrated for bringing in clothes and shoes that are designed specifically for any woman and they come in all sizes. The company offers every shopper free shipping as long as the items they are buying are above $39.95. As a shopper, you will also be given a celebrity designer, who will help you choose the right outfit for your body size. With JustFab, all women can now rock the trendy styles at an affordable price. Don Ressler says that, with their new inclusivity, all women can now feel beautiful.
Recently, JustFab changed its name to TechStyle Fashion. This move has been described by the two co-CEOs as one that was deliberated on before finally making the decision. The new name represents the company’s appreciation for the role of technology in the fashion industry. Everything today is technology driven. It is through technology that JustFab was able to collect customer data and produce as per the customers’ desire. It is through technology that their brand has managed to reach out to any customer in America and Europe. Today, TechStyle Fashion is selling quality clothes to all her clients at an affordable rate. The clothes are sold at a price that is much cheaper than what their competitors are offering.
Don and Adam settled for El Segundo, California, not by accident, but due to the opportunities the area presents. To start with, California, just like the clothes that TechStyle fashion sells, is a very stylish city. In California, the brand will have to keep up with what is trendy. The area is also close to an airport and has room for expansion.
Don and Adam obtained the initial $33 million fund to start JustFab from Matrix Partners. After a short duration of time, JustFab was doing fine and was ready to expand. The co-CEOs took up another $76 million from Matrix Partners and other companies, and expanded operations to Canada and Germany.