S’well is a company that launched with one goal in mind. That goal was to rid the world of plastic water bottles. Launching the company was something easier said than done. Sarah Kauss understood that there was a need for this product. It was a great idea and plus it was way more environmentally friendly. Of course, like any good family and group of friends, Kauss had a great support system. They supported her idea and probably gave her a few tips and tricks. At the end of the day, however, they are not professionals. They could not give her the guidance that she needed. That’s when she realized she needed a network of professionals that know the ins and outs of how the business world works. Kauss realized that a great mentor would have been just what she needed. She needed someone to motivate and believe in her until she believed in herself. Fortunately, Kauss found a group just like what she wished for. It was a group that came together and supported other women in the business world.
This group did more for her than just offer support. It gave her the confidence to support S’well wherever she went. She was no longer nervous about pitching what her company was all about. Where ever she saw an opportunity to talk about her company, she took it.
This company was called EY Entrepreneurial Winning Women and it’s really what she owes her success too. They also taught her the importance of just having fun with the business! A lot of people don’t realize that a little bit of fun is needed to truly make a business successful. Through this group, Kauss noticed that in order to make S’well a success she also had to communicate with her whole entire team. This means communicating everything – the good, the bad, and the ugly. Overall, S’well is doing quite successfully. Who knows where her company would have been without that group.
The article can be read at https://www.linkedin.com/pulse/finding-support-build-your-business-faster-smarter-sarah-kauss.