Category Archives: Advertising Stratagem

Why You Need Online Reputation Management

Every entrepreneur, organization leader or private individual at some point will find themselves in a situation that leads to bad reputation. Negative remarks or derogatory posts on social media platforms or discussion forums can hit you and your company at any time. It can come from a malicious competitor or an irate customer posting negative reviews.

Online reputation management enables you to take control of the online conversation concerning your company so that Internet surfers are presented with positive content when they search your name or your company.

A business may have hundreds of positive feedback or satisfied customers, but it takes just a few negative reviews to cause devastating damage to its reputation. Factors like these are often difficult to control, but they can have a great influence on your online reputation.

Online reputation management is certainly essential for businesses, executives and organizations. Nowadays, without a good reputation it can be very difficult to convince people that you are trustworthy, and can benefit them.

The process of controlling what appears on Internet search results when someone looks up your name or your company’s name, is not easy. It is advisable to let the experts handle this important project for you.

A reliable team of online reputation management professionals can help you create and publish positive content in order to put your information on top pages of search results and suppress negative or irrelevant content farther down in search results. When negative or unwanted content is suppressed, and positive, relevant information about you populates the top positions in search results it’s good for your reputation.

Having good reputation can help you become successful in your endeavors, because potential customers will see you as a trusted authority in your niche.

There are many reliable companies out there offering reputation management to businesses, organizations and individuals but you need to choose a team that is well known for rendering top notch services to clients. Once you find such a great team, you’ll need to set up a consultation with them so they can go over your situation and determine how they can help you.


Jose Borghi: The Highly Accomplished Marketing and Advertising Guru

Jose Borghi is a Brazilian leading marketing expert based in Sao Paulo Brazil. He has interests in marketing and publicity as well as vast know-how in advertising, networking, strategic planning, leadership, and management. Jose studied marketing at the Pontifical Catholic University of Sao Paulo.

Career Growth

Jose Borghi’s interests in the advertising field started at an early age after attending an advertising event while in high school. His career started at Standard Ogilvy Ad Agency where he worked as an advertising agent in 1988 before moving to other firms such as Talent, FCB, and DM9DDB. In 1999, Jose Borghi joined Leo Burnett as the chief creative officer and later rose to the rank of CEO. A position he held until 2002 where together with Ray Erh, he co-founded an advertising agency, BorghiErh. BorghiErh joined forces with Lowe + Partners with Jose Borghi heading the amalgamation named Borghi Lowe as well as acting as the chief creative officer. The agency was later acquired by Mullen Group and was rebranded to Mullen Lowe Brazil. Jose is currently the principal executive of Mullen Lowe Group, having been appointed in 2015. In his leadership, Mullen Lowe has created and run a number of successful campaigns, including Review Concepts by Fiat, Carlinhos, which was created for the Down Syndrome Association and the great Mammal Parmalat campaign that was focused on emphasizing on the benefits of preserving the environment and wildlife.

Awards and Recognitions

Following his great commitment and immense knowledge in the advertising sector, Jose Borghi has curved a household name for himself leading him to earn several local and international awards in events such as 15th New York Festival, 11th One Show, and 7th London Festival. Jose was recognized as the most Professional Ad Expert by the Brazilian Advertising Professionals Association in 2009 as well as winning the Advertising Professional Award of the Year in 2014 from ABP. for more.

Contribution of José Borghi to Brazilian Advertising

José Borghi is a Brazilian local conceived in Presidente Prudente. José has turned into a symbol in the publicizing business through making exceptional occasions and tweaking them with his customers’ brands. At first, José never longed for being in the promoting business, however when he got a welcome from his sister to help her pick the correct way to follow in Cannes. Borghi got pulled in by the business presentations of Vts a scene that shone another interest of joining the publicizing business. José Borghi is the founder of Mullen Lowe agency before referred as Borghi Lowe. Borghi is viewed as one of the most powerful marketers in the medium.

After effectively accomplishing his scholastic certifications in marketing from PUC-Campinas, José was loaded with ideas although his financial muscles were weak. This didn’t impede him from scooping his first employment at the organization Standard Ogilvy where he worked as an editor. Before long, José moved to a progression of other promoting organizations where he kept on substantiating himself as capable and idealistic in the publicizing business. When working with the Talent $ Leo Burnett, Borghi met Erh Ray who in the wake of sharing ideas established their agency BorghiErh.

At the season of the startup, José and Erh had no banks and no investors to back them yet at the same time, their inclination for achievement saw them through the challenging circumstances. In 2006, Lowe saw their exertion and offered to join forces with the duo coming with another Borghi Lowe. José being a fair representative split his presidency with Erh, with the aim of making the business grow in diverse ways. Throughout the years, the facility has received acclaims from the locall and universal markets making them to be recorded among the best promotion organizations. In the recent past, the organization has partnered with Mullen agency and Lowe group extending its service boundaries nearer to the customers.

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Great Opportunities for Businesses in Dallas

Many people may have an image of a stereotypical Dallas businessman as being an oil baron searching for the next big gusher. However, the typical Dallas businessman may be a restaurateur, supplier of auto parts, or a provider of much needed medical services.

North American Spine (NAS) is one such business that provides unique medical services combined with quality care for each of their patients suffering from severe back pain. People who suffer from back pain no longer have to face expensive and complicated surgeries requiring long recuperations. NAS provides an alternative to such treatments for back pain with their AccuraScope Procedure. Through a small incision made at the base of the sacrum, the physician can determine the source of the back pain and can correct it at that time. No expensive surgeries and no long recuperations. The recovery is quick; the expense is reduced; and the pain is relieved.

Margarita Grilled Chicken. Smothered Prime Rib Burrito. These are just two of the favorites on the menu at Chili’s Bar and Grill. From a converted postal station in Dallas, Texas in 1975, to an international company with restaurants throughout the world, Chili’s specializes in American and Tex-Mex cuisine and offers quality service and a casual dining atmosphere.

From the back of a red Studebaker truck to a national company with distributors in all 50 states, Interstate Batteries continues to grow and expand. John Searcy probably did not realize in 1950, as he was selling and delivering batteries out of his truck, that he had taken the first steps toward building a remarkably successful business and one that continues to grow from its home base in Dallas.

All three of these companies make Dallas, Texas their base of operations. Dallas provides a pro-business atmosphere that supports growth and expansion. Regardless of the business type, there are many great opportunities for businesses in Dallas, Texas.

The Brazilian Experience in Ads

Mostly known for soccer, carnival, and beautiful women, Brazil is also considered a world leader in advertising. Transforming ideas into veritable ads that are simple, creative, and straightforward, Brazil ads have garnered international recognition since the 1970s. From newspapers to magazines, to radio to television and now, the Internet – it seems there is no limit to the innovation Brazil is able to pump out to a growing global audience.

Brazilian ads are known for the primary use of effective visual communication, especially when their intended audience does not often speak the same language. As ads reflect society, there is no compunction to the use of sexual appeal in sending their message; although they are averse to showing violent content. Ads which would often be banned in the United States are free to air in advertising avenues such as in telenovelas, news, Carnival, and sports coverage. Another noticeable marketing strategy is product placement which Brazilians have been doing for years.

In fact, TedxCuritiba writes that a successful advertising campaign for a household cleaner, Bombril, has been ongoing from its conception in 1978. Since then, the series has had over 350 impersonations distributed through print and TV and has very much grown to be a beloved household icon.

With the conspicuous presence of ads in the Brazilian landscape, the country has set regulations and restrictions. This is most noticeable in Rio de Janeiro, as the city has prohibitions against billboards to reduce visual pollution and to preserve its local history. Even support for medical products are highly regulated by Brazil’s medical association. Unlike other countries, political candidates are restrained from giving things to voters which can be construed as gifts. In addition, celebrities keep their support private and personal.

There are several prominent advertising companies set in Brazil. One of the largest advertising agencies in the country is Heads Propaganda. Founded by Cláudio Loureiro, it has been recognized the “Best Communication Agency” for the agency’s unique ways of bringing its clients and products into the public consciousness. For more than 25 years, Cláudio Loureiro’s Heads Propaganda has established itself as a successful risk-taker in the field of advertising. Nevertheless, his novel approach and ideas helped foster the growth of creative talents in Brazil advertising.

The perfect merger of an artist’s soul and of a businessman’s intellect is often found in advertising. With a blank space and a message to deliver, Brazilian advertisers have showcased their talents for the world to look at in awe. Brazil’s heritage, social life, and culture served a perfect backdrop to insightful creativeness. All around the world, everyone is taking notice and it is not just a mere collision of timing but a collaboration of tenacity, hard work, and talent.